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Media liaison
What results do you really want to achieve? Raise your reputation, broaden
your influence and increase your profits? This is what strategic
media relations can deliver for your business.
Chances are, you already know who you want to reach and what
you want from them. Particularly if you have a well-researched
and well-designed PR strategy.
But to get the best possible media exposure, you will want your message
to be accurate and engaging – and delivered in a controlled and
professional manner.
Kerry McDuling creates powerful media relations on your behalf by:
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Understanding you
Kerry McDuling works closely with you to understand what makes your
organisation unique, what you want to say and to which audience.
Then she creates and explains your media plan - so that the right
people get the right message.
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Understanding your target audience
Kerry McDuling creates stories that will engage and captivate the people you
want to reach. This means crafting messages that will ultimately inspire
positive action for your organisation.
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Understanding the media
Extensive national, regional, trade and consumer media networks
(in both print and digital media) are all at McDuling PR’s disposal.
Kerry McDuling understands what editors and journalists want because she
was once a journalist herself (see About Us). By keeping her finger on the
pulse, she knows what’s going to make a good news story – and what
material to send when. Key sources are always personally followed up
to maximise your opportunities.
Speaking to the media
People from your organisation might have the opportunity to speak directly
to media sources in order to leverage the exposure you want. Kerry McDuling can
train you and your staff to engage with media using confidence and clarity.
See media training.
Measuring your success
How is your media campaign working? Kerry McDuling monitors the
success for you, keeping you informed every step of the way.
Find out more about media monitoring.
What budget do I need to achieve great PR for my business?
Ongoing PR campaign contracts with McDuling PR can be tailored to meet your particular needs
and budget – no company is too big or too small to attract great media exposure. McDuling PR also provides one-off campaigns for major launches and announcements.
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