In effect, I will help you to reach your target audience to tell them a message you want to share. Your message could be the mere fact that you are there, because, after all, if nobody knows about you, you can’t expect them to buy from you!
You may have a new product or service or you may wish to share ongoing industry news with your clients.
Your audience can be found in many different places, such as a particular newspaper, magazine, online, on particular television and radio programs and of course, social media. I personally like to reach them on all of their medians, not just one, because I want to ensure you are constantly top of mind for your clients.
Creating and distributing media releases are an important part of what we PR people do, but I can help get your message across in other ways too. I write articles on your behalf and pitch them to the media, and I also search for and create cross promotional and strategic relationships on your behalf – this is when you promote yourself to a business that shares the same clients, but are not your competition.